Email-driven Content Marketing for Businesses

A majority of digital marketers for many small and medium businesses (SMBs) are combining email and content marketing strategies to optimize results. Their biggest struggle? Improving the quality of their leads and increasing conversion rates. We pa…

Align Sales and Marketing to Drive Revenue

Aligning revenue architecture with the business architecture is critical to achieving sustainable, top-line growth. Different business models require different approaches to revenue generation, and marketing automation is vital to each. – The 5…

Building a Physical Security Ecosystem

With the monumental task of maintaining the safety and security of an organization — while minimizing risk and reducing costs — corporate security professionals are aligning people, processes and technology for stronger visibility and contr…