The Do’s and Don’ts of Digital

Today’s marketers are expected to have base background knowledge on all things digital while also keeping up with the ever-changing expectations of consumers. The problem? Staying on top of every trend and gaining in-depth experience in every asp…

5 Marketing Tips to Shorten the Sales Cycle

According to MarketingSherpa, B2B marketing teams send 61% of their leads to sales while only 27% turn out to be qualified leads. This mismatch between sales and marketing teams’ expectations is a significant factor in lengthening the sales cy…