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July 2021

Enterprise IT / Featured Tech / InfoTech

Customer Operations 2021: Success in CX and Digital Transformation Through Service and Back-Office Alignment

Customer Operations 2021: Success in CX and Digital Transformation Through Service and Back‑Office Alignment, Omer Minkara, Aberdeen, June 2021  Request Free!

Enterprise IT / Featured Tech / IT Operations

Facing an Accountant Talent Shortage? Just Ignore it

In this playbook, we share a series of plays you can run over a 30-day period to modernize your firm. Follow each step and you’ll be in a position to train or attract all the talent you could ever want—no eye-watering salaries needed. For e…

Enterprise IT

Customer Operations 2021: Success in CX and Digital Transformation Through Service and Back-Office Alignment

Customer Operations 2021: Success in CX and Digital Transformation Through Service and Back‑Office Alignment, Omer Minkara, Aberdeen, June 2021  Request Free!

Enterprise IT / IT Operations

Facing an Accountant Talent Shortage? Just Ignore it

In this playbook, we share a series of plays you can run over a 30-day period to modernize your firm. Follow each step and you’ll be in a position to train or attract all the talent you could ever want—no eye-watering salaries needed. For e…

Enterprise IT / Featured Tech / InfoTech

The What, Why and How of Data Governance

All organizations need to plan how they use their data so that it’s handled consistently throughout the enterprise and can support business outcomes. Those who successfully implement data governance consider the who, what, how and why behind thei…

Enterprise IT / Featured Tech / InfoTech

The What, Why and How of Data Quality

As data continues to become a core part of nearly every business operation, today’s organizations’ future success will increasingly be tied to the quality of their enterprise data. Data quality is foundational in ensuring actionable…

Enterprise IT / Featured Tech / Sales & Marketing

The What, Why and How of Customer 360

The concept of ‘customer 360’ — having a unified view of all your customer data — is having a moment in trade publications, throughout the analyst community and even in mainstream media. But what is a customer 360 view, exactly?…

Enterprise IT / Featured Tech / Sales & Marketing

Attract and convert more customers with the right sales story.

Research shows there’s a direct link between the quality of the messages salespeople use and their ability to close business. But too often, their stories are fragmented, overly focused on product specs and features, or misaligned with marketing. Wh…

Enterprise IT / Featured Tech / Sales & Marketing

Crafting a powerful sales promise: how Heineken helped their salespeople create deeper bonds with their retail customers.

Global brewing pioneer Heineken USA needed to translate their customer value proposition (CVP) into something that would both inspire their salespeople and engage their customers. The solution? A story-driven platform that quickly communicates what …

Enterprise IT / Featured Tech / Sales & Marketing

Enabling sales of an amazing new technology: how LG wowed (and won over!) new B2B customers with an awe-inspiring story.

LG’s innovative OLED “wallpaper” commercial displays offer unmatched creative possibilities for interior designers. LG just needed a compelling way to convince them. Download this case study to learn how we used voice-of-the-a…

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