Research shows there’s a direct link between the quality of the messages salespeople use and their ability to close business. But too often, their stories are fragmented, overly focused on product specs and features, or misaligned with marketing. Wh…
Global brewing pioneer Heineken USA needed to translate their customer value proposition (CVP) into something that would both inspire their salespeople and engage their customers. The solution? A story-driven platform that quickly communicates what …
LG’s innovative OLED “wallpaper” commercial displays offer unmatched creative possibilities for interior designers. LG just needed a compelling way to convince them. Download this case study to learn how we used voice-of-the-a…
In manufacturing, many companies grow through acquisition. Although this is great for expanding the business, it can make some of the core data management tasks unusually tough. Download this guide to learn: Why manufacturing organization…
Whether you’re just getting started with your professional career, or you’re running your own business, you might need a boost in your business email writing skills. Written business communication, especially …
In today’s new era of ESG – Environmental, Social, Governance – we are seeing even more focus put on the principles of privacy under the S in ESG, the social aspect. Privacy of personal information is a social right and needs to be protected as p…
For a limited time, you can start benefitting from the hard-hitting, actionable ideas in Transportation Manager’s Disptach right now – without any obligation to pay or do anything – you don’t even need to cancel! …
As the global economy begins to recover this year, many organizations are embracing a hybrid work model. For HR leaders, the evolution of the hybrid work model offers both challenges and opportunities. Gartner’s latest issue of HR Leaders Monthly ex…
To succeed, HR leaders must combine strategic execution with the ability to develop a clear strategy and strategic plan. Gartner’s new Strategic Planning resource features a one-page template, enabling HR leaders to map and communicate their p…
The grocery route to market has evolved, particularly over the last year. In fact, retailers and food and beverage manufacturers have a colossal responsibility—and opportunity—to reinvent themselves moving forward and reimagine the next &ld…
