The grocery route to market has evolved, particularly over the last year. In fact, retailers and food and beverage manufacturers have a colossal responsibility—and opportunity—to reinvent themselves moving forward and reimagine the next “normal.”

One promising strategy, according to industry experts, is by embracing digital transformation to manage key accounts and optimize field execution. Many brands are realizing it can help efforts to further collaborate with various channel partners.  In this new webinar, discover the latest trends about the grocery industry. Attendees will also:

• Gain valuable insider tips from Ann Marie Aviles, Industry Strategy & Insights Manager at SalesForce
• Learn how to use powerful insights to better support field reps, partners and customers to create a smarter, seamless customer experience to win brand loyalty and earn new business
• Find out how Bowery Farming uses Consumer Goods Cloud to drive customer satisfaction​