2022 DTC Hype Report: Revealing the Metaverse

Our report reveals data on who today's buyers are, reasons other consumers would consider purchasing, and the best steps to engage with this market.  Some key stats include: 

  • Only 15% of consumers have purchased an NFT or virtual good
  • 46% of consumers claim they might purchase if they better understood NFTs and virtual goods
  • 35% of consumers claim they are more likely to purchase from a brand they trust

Download the full report to access all of the data, as well as next steps to engage in the Metaverse.



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