Hitting the (re)Target Directly

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands ar…

CAD Consolidation and Data Integrity

As with any complex system, financial savings and better-quality technical results can come from streamlining the process and consolidating the resources. Understanding some of the details of the overall process will help you run a more profitable orga…

Creating a More Flexible and Efficient Workforce

The nature of work has changed in big ways in the last 30 years, especially in the worker-company relationship. For example, in 1995, just 10% of US workers identified as contractors and other non-employees. By 2020, that figure had risen to 35%—…