Connected Cars: Disruption in Mobility

Changes in customer behavior and technology have had a considerable impact on car manufacturers. The digitization of the automotive industry is shifting the focus to direct-to-consumer strategies, plus new business models and sources of income are emer…

The Third Party Data Deprecation Playbook

While the push for privacy is forcing companies across industries to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationsh…

The New Customer Engagement Model

Companies find themselves in a new era in which consumer privacy laws like General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are at the forefront. In response to these regulations, browsers like Safari, Chrome, an…