Neutralizing Ransomware

Security teams cannot keep up with these threats using traditional controls alone, especially when they are understaffed or out of office. Instead, businesses must employ security technology that can stop ransomware as it emerges, before it can do any …

The CDP Starter Kit

In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…

A First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…

2022 State of the CDP (Customer Data Platform)

"No longer a nascent technology, CDPs are being adopted by a wide range of companies across many industries. The key decision is no longer whether to purchase a CDP, but which platform is best suited for the organization’s needs.” T…