Marketing Operations

Marketing Operations (MOps) is still in its infancy. That’s primarily due to every company being different, and there isn’t a standard structure that can be applied to every marketing model. So, we’ve put together this short guide …

Marketing Operations

Eine aktuelle Studie von Gartner zeigt, dass sich viele Unternehmen auf Marketing Operations (MOps) verlassen, um ihre Marketingabteilungen zu steuern, allerdings steckt MOps großteils noch in den Kinderschuhen. Das liegt vor allem daran, dass je…

Global Finance

Global Finance is the world’s leading corporate finance publication. For 35 years, it has been an agenda-setting source of news, data and analysis for the world’s most important financial executives. Global Finance’s coverage con…