The modern approach to marketing budgets

Regardless of if you have or not, it’s highly likely you don’t want to go through something like that (again). Far too many business owners have learned the expensive lesson of how costly not paying attention to their marketing budget can g…

Unifying your martech stack

What’s in this E-Book: The 7 focuses of modern marketing There are 7 key areas of focus for marketers, each with a need or dependancy for specific tools. MARMIND was built as a means to connect all seven of these areas of focus. Planning…

Leitfaden Omnichannel-Marketing

Das erwartet Sie in diesem Guide:   Strategieentwicklung Finden Sie heraus, was Sie bei der Entwicklung einer soliden Omnichannel-Marketing-Strategie für Ihr Unternehmen berücksichtigen müssen. Tipps für die Umsetzung…

Personalized Marketing Through Triggered Actions

Whether it’s cart abandonment, a life event, or website activity, incorporating triggered actions at the right time in your marketing campaigns increases conversions and brand awareness. According to McKinsey, 71% of consumers expect companies…

Coverage Gaps with Jack and Jill

Today, as talent feels the pinch in rising out-of-pocket healthcare expenses and employers struggle to control costs, supplemental health insurance can play an important role in clients’ benefit structures.    Not all supplemental…

Fortifying Cyber Defenses with MDR

To optimize their cyber defense capabilities, security leaders and teams must ask the right questions to confidently evaluate MDR providers: What is the mix of threat intelligence, detection capabilities, threat hunting, investigation, response a…