Coca-Cola optimizes sales with Customer Segmentation & POS Data
Discover how Coca-Cola uses CARTO & Google BigQuery to visualize 700k POS & vending machines to help improve their customer segmentation, sales insights, & more.Request Free!
Winning Market Expansion Strategies for CPG brands, Using Spatial Data and Analytics
Watch this practical on demand webinar and learn how CPG brands can use spatial data and analytics to better segment consumers and configure successful route-to-market strategies. What we cover in the session: CPG data challenges: As CPG brands a…
Signs It’s Time to Reevaluate Your Pricing Strategy in 2022
Businesses can dedicate ample resources to developing a stellar product and customer service, but a sub-optimal pricing strategy can hurt even the best product. Competitive businesses must employ insightful pricing analysis that incorporates relevant d…
How to Develop Actionable KPIs and Harness Your Business Metrics in 2022
To effectively grow, companies need to continuously track their progress toward defined goals. However, given the large amount of data available in most companies, it’s often hard to know which business metrics to look at to measure success. By n…
Rethinking Strategies for Higher Education Marketing
Register now to join AUDIENCEX VP of Partnership Solutions Danielle Gale for our upcoming live event where she’ll explore strategic approaches to higher education marketing. She’ll examine relevant audiences, sharing insights on demogr…
How Capturing Emerging Risks Can Help Agents Grow Their Businesses
Many insurance companies have worked to “de-risk” their businesses recently, developing exclusions around COVID-19, communicable disease, severe weather events, wildfires and more. Venturing into the specialty market gives agents access to …
12 Insurance Industry Trends in 2022
Changes in P&C consumer behavior toward digital demand will likely persist and grow in the coming years. Future-focused insurers have eliminated paper-based workflows and are investing in more robust digital payment platforms that drive a superior …
Why Finance Should Play a Role in Improving Your Employee Retention Rate in 2022
Financial professionals are uniquely qualified to collaborate with CEOs and HR managers to secure and retain the talent that their companies need today through more competitive benefits and investments in employees. Focus on employee engagement t…
Evolve Your Tech Stack in 2022: Accounting Information Systems for Every Stage of Growth
Every business uses some type of accounting information system (AIS), whether it’s simple Excel spreadsheets, accounting software or a fully integrated ERP (enterprise resource planning) system. The crucial difference is that some systems allow a…
The State of the Cloud 2021
The 2021 InformationWeek State of the Cloud Report reports that while most organizations have adopted hybrid or multi-cloud strategies, they are keeping the overall number of cloud vendors low. Our research shows that companies are shifting some spendi…
