Whether you’re bringing a new product to market or relaunching your brand, validating your go-to-market strategy can prevent mistakes that have the potential to turn into disasters. From understanding your target audience’s purchase beha…
From speed to efficiency and cost-effectiveness, DIY surveys have disrupted the traditional market research model for the better. These user-friendly surveys are a significant part of the future of the consumer insights sector. According to Gr…
Call centers are a practical bridge between your company and your customer base. Outsourcing call center services is how you scale your business to remain competitive. Did you know at least 58% of customers contacted customer service at so…
It’s a real eye-opener which challenges you to think about what’s important and how you’re spending your time. The book guides you through the process of saying "no" to the "trivial many" so you can focus more on the "essential…
We’ve all heard stories about disastrous product launches akin to Google Glass. One of the greatest strengths of a go-to-market strategy is its ability to determine whether a venture is feasible or interests the market. While it can be hard to…
Newport argues that the concept of finding a job that matches your passion can actually lead to uncertainty, unhappiness and can potentially be bad advice. This book emphasises that possibilities of finding happiness and fulfilment in work that may not…
Build deeper, more memorable connections with actionable advice from our account-based experience (ABX) gifting playbook! Find out how to put ABX strategies into practice & see real-life examples of how it’s done. How-to guides &&nb…
Both bad habits, which may be holding them back and the acquisition of new good habits to help them. The book is about habits, but what is a habit? Habits are reliable solutions to problems. Habits do not restrict freedom; they create it. There are …
The customer is at the heart of your business values. And your company is dedicated to creating fantastic products and services as you offer the most amazing customer experience. But, the quality of that experience relies on a wide array of factors tha…
This book clearly defines why productivity is the perfect vehicle for getting what you want and living an extraordinary life. The advice in this book is incredibly practical and the full copy of the book is well worth the read. We’ll begin the…
