Replacing Discoverer with Orbit Analytics

All applications eventually meet their end of life. That’s the case for Discoverer, Oracle’s ad hoc reporting platform, which was dropped from support two years ago. The conventional wisdom holds that moving to a new reporting solution is a lengthy …

Mobile App Monetization 2023

Mobile advertising will continue to grow, despite headwinds from privacy laws and generative AI. Next year, we’re projecting that mobile ad spend will make up well over half (65.7%) of all digital ad spending. App publishers are also increasin…