Why B2B Buyers Are Harder to Convert Than Ever
B2B buyers have always been difficult to win over, but the challenge has become even more pronounced. Deals take longer, more stakeholders are involved, and a large portion of the …
How to Build an AI-Assisted A/B Testing Program That Actually Teaches You Something
Most A/B tests produce data. Few produce decisions. Are You Testing to Learn, or Just Testing to Ship? There’s a version of A/B testing that keeps marketing teams busy without …
Claude Opus 4.7: Everything You Need to Know About Anthropic’s Latest AI Model
Claude Opus 4.7 is the newest and most capable publicly available AI model from Anthropic, released on April 16, 2026. It’s a direct upgrade to its predecessor, Opus 4.6, and …
Using AI to Identify and Fix Leaks in Your Conversion Funnel
A conversion funnel leak is any point in your customer journey where prospects drop off before completing the action you want them to take. Whether it’s a visitor bouncing from …
Finding Your AI Edge: The Power of Artificial Intelligence
As go-to-market teams face mounting pressure to adopt AI, many struggle to move beyond buzzwords to real business impact. The reality is that AI isn’t replacing sales and marketing professionals, …
Ultimate Cold Calling Playbook: Women in Sales + ZoomInfo
Every day, GTM teams burn through lists, chase vanity metrics, and wonder why their conversion rates stay flat. Meanwhile, top performers are booking meetings, building pipeline, and hitting quota, using …
7 Steps to Data‑Driven Growth for Commercial Banking
Go-to-market (GTM) leaders in the commercial banking sector face many complex challenges. But with those challenges come significant opportunities — for banks that can identify and act upon them. GTM …
Signal-Based Selling: How to Leverage 4 Key Buying Signals
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …
How to Create Sales Email Sequences That Convert
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …
Outrun Your Competition: Best Practices for Accelerating Sales Processes
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building …
