Asking the right interview questions is critical to producing an impactful B2B SaaS case study.

For the first time ever, we’ve decided to share the powerful interview questions we use when conducting a case study interview for a customer.

What you’ll find in the cheat sheet

• 21 questions you need to start asking in your case study interviews
• 3 interviewing tips to keep in mind
• 4 common interviewing mistakes to avoid

Case studies that resonate

With these 21 questions in your toolkit, you’ll be able to uncover nuggets of gold that will help you create a case study that truly resonates with your target audience.