If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as transparency. Reaching the right audiences on the right platforms is no easy task in a fragmented media landscape. Hopefully, the wise words of these 23 experts will contribute to making your work with native advertising even more successful in 2017.

If you read these predictions, there’s no doubt it will be a seminal year.

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