3 Advertising and Marketing Trends Shaping 2023’s Second Half

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Packed with expert analysis, our ebook, “3 Advertising and Marketing Trends Shaping 2023’s Second Half,” will equip you with insights to make smarter business decisions. It unpacks the shifts around an industry now fueled by breakthroughs in generative AI, the ascent of connected TV (CTV), and the growth of retail media opportunities.

Download a complimentary copy to learn about:

  • Whether consumer and marketer wariness of generative AI is warranted
  • How advertisers should respond to CTV’s increasing dominance over traditional TV
  • The promise of retail media amid a more diversified market

Grab your copy now to better meet your customers where they spend their time. Simply enter your information to obtain this content. A sales representative will be in touch with more information on Insider Intelligence’s research offerings.

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