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The companies that were not digital first-movers can rebuild a profitable growth path by blending the three postures of agility, digital M&A, and cooperation with digital platforms. The latter two postures allow companies to “borrow scale” in digital; the first posture allows them to test multiple options quickly. Only a combination of these three postures leads to positive growth even if, in total, it may not fully compensate for the absence of a digital reinvention. In our research, the number of companies that adopt the three approaches is about as large as those carrying out a full digital reinvention, and about two in three are successful. |
