 | The auto industry is changing at a rapid speed, especially how consumers prefer to be engaged. We know personalization is key and we have more data than ever before, but data-driven marketing is still hard. The key question here is: Why? Acxiom, in partnership with research team Savanta, interviewed senior marketers, data influencers and decision makers in the automotive industry. The bottom line: the world has changed and data matters more than ever. In this eBook, Acxiom explores how data-driven marketing is about getting three core fundamentals right in the short and long term:
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