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Before you look into multifamily CRM solutions, consider these questions:
The cornerstone of a strong sales organization (aka leasing team) is a thoughtful Customer Relationship Management strategy and investing in nimble, modern CRM technology to support it. Salesforce, the largest CRM company in the world, defines CRM as, “technology for managing all your company’s relationships and interactions with customers and potential customers.” I would take that one step further to advise that CRM technology needs to deliver value to your bottom line. If your CRM doesn’t make a material positive impact on your NOI, then it’s just pushing pretty pixels around on a screen (and sometimes it’s not even that pretty!). Multifamily CRM solutions come in all shapes and sizes today, from a manual entry spreadsheet to enterprise-level front office platforms. You have many choices and those choices will have significant downstream impacts on NOI, good or bad. Luckily there is a modern CRM solution out there that will help drive NOI improvement, whether you’re an owner yourself or a third party manager looking to provide best-in-class tools on behalf of discerning owners. |
