A well-thought-out channel partner strategy can generate leads, offer resales and improve services delivery, which help drive revenue growth. However, weak objectives, poor planning and misaligned priorities can limit overall success and lead to missed opportunities.

Learn how to create a winning channel partner strategy and avoid common pitfalls, including how to:

• Define business objectives for the partner program.
• Identify what’s working well with customers and partners.
• Enable partners and leverage leading best practices.