Earning an MBA can be the ticket to a fulfilling, lucrative career. In fact, a survey by the Graduate Management Admission Council pegs the median salary for MBA graduates in 2021 at $115,000, and it predicts continued strong demand, with 90% of corporate recruiters expecting their hiring of business school grads to increase or remain stable for the next five years.

Those figures are music to the ears of higher education institutions aiming to fill their classes—and the race is on to attract students in today’s competitive recruiting environment. In this race, are you falling victim to four myths about MBAs that might be hurting your recruitment efforts? This playbook debunks these myths so you can build a stronger recruitment strategy:

• All that matters is making the “best of” list
• Only certain MBA programs offer the high-caliber networking students covet
• An MBA is out of reach for all but the wealthiest students 
• One size fits all in recruiting students