The global e-commerce market is expected to expand by more than $1 trillion over the next four years. As marketers focus on expansion into new markets as their strategy for growth, the savviest retailers are concentrating on their customers and working to optimize their experiences across platforms and geographies.

Having the right content in market is critical—but to be effective, it must be localized at scale. And that means it’s more important than ever for businesses to get the most out of their translation, localization, and media services. How? This playbook lays out the four ways you can think bigger when choosing a language-services partner, including:

• Building a strong translation memory
• Finding a partner who helps you innovate without complicating processes
• Leveraging machine learning to figure out the most optimal way to solve a task