The evolution of marketing technology has changed the conversation around attribution, where even the tiniest flaw can hinder your success.

The reality is, many organizations still don’t measure individual campaign touches and can’t determine how they lead to impactful sales and marketing metrics. The smallest flaw in current strategies can slow progress toward revenue impact.

This e-book can help you identify where even the smallest adjustments to your attribution effort might make a noticeable impact.

Included in this e-book:

• Discover which metrics to prioritize for the greatest impact
• Determine if your need for speed is causing you to rush past valuable insights
• Reasons why it’s vital to align teams for a single vision of marketing attribution strategies