5 Steps to Make Your Social Media Listening Program More Effective

Most companies today have some sort of social intelligence program in place to keep track of what people are saying about their brand, company or products online. But it might be time to take another look at your listening strategy and see if it could use some fine-tuning. Read this eBook to ensure you're really optimizing your listening efforts across these core areas:

  1. Focus Your Efforts: Understand what you expect and want from listening.
  2. Set Objectives: What does success and failure look to your organization?
  3. Resource Planning: Keep track of who, what, when, and how.
  4. Workflows: Make insights sharing with the team easy.
  5. Results & Learning: Take what you learn and apply it.

By the time you finish reading our eBook, you'll know the next steps you need to take to make the most of your social media listening programs.

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