You may not be aware of how effective case studies can be as a part of your marketing strategy. They are great for attracting clients and investors who can help your company thrive.
Case studies showcase how your products and services are best used. They can also show clients and investors how your company can help improve business functions. Whether it is a PDF, featured on your website, or a presented in a webinar, case studies give your clients and investors proof that your product or service can deliver results.
In this post, walk you through the powerful reasons you need case studies to market your company but first, let’s look at what exactly a case study is.
What is a case study?
To put it simply, a case study provides a real-world example of how one of your customers improved by using your product or service. Case studies go beyond testimonials. They describe in detail what one of your customer’s problems was, how it was approached and solved, and how a positive outcome was achieved.
Simply put, it answers the question, “How can my product solve a business’s problem?”
Why Use Case Studies for Marketing?
Great case studies contain essential research and data points that through a true story, making it compelling. But how can you use it to promote your company?
- Target a specific niche
A case study allows you to narrow down your offerings, targeting a specific niche or customer base. It should focus on a highly targeted market and goal related to your product, making sure that it conveys and resonates with your reader.
- Position your brand as a thought leader
Another great benefit of case studies is that they provide statistics and facts. Businesses always make bold claims about the benefits that their product can provide, but case studies offer cold hard truths.
- Get more media mileage
Although you can always publish a case study on your website, a well-written case study provides exposure to other media outlets as well. If you want to expand your local market reach, you can submit your case study to a local newspaper or magazine.
Publishing a case study on websites within your niche is another great option, as it can help build your reputation online.
- Build powerful social proof
Customers these days are less trusting of sales copy. Instead, they turn to factual findings or peer reviews. According to a 2019 Consumer Shopper Survey, 92% of online customers check out a product review before making a purchase. Case studies provide social proof by highlighting customer experience and real-life results.
- Attract customers and investors
Case studies can come in handy when you are pitching to a Life Science Investor because they showcase the kind of business partnerships you can provide. For example, this can include the manufacturing and production company you work with and the pharmacies that you are building partnerships with. This makes your potential investors confident that they can expect an ROI because you have already thought through how you will manufacture and distribute your product.
- Show solutions
Case studies are both problem and solution centric. Sure, a marketing pitch can compel consumers to buy your products, but some people need proof that it can help solve their problems. This is where your case study comes in.
For instance, your website’s sales page says your cough syrup is safe for pregnant and breastfeeding moms. Your case study can detail how this is possible. Perhaps because you used all-natural products and conducted clinical trials proving it’s safe.
On the other hand, you can use your case studies to let potential investors know how you produce and distribute your product. You can also include your marketing and sales strategy, as well as the number of sales you are generating year-over-year.
In conclusion
Case studies allow you to show proven facts regarding your product or service through storytelling. No wonder it can come in handy in promoting your company as well as reaching the right clients and investors.
Meanwhile, case studies can help ease your customers’ qualms. More so if these customers are skeptical about the kind of products or services that you offer. Therefore, your case studies must contain the essential elements that can make it compelling and convincing. Doing so enables you to turn a case study into integral part of your marketing strategy.
About the Author
Andi Croft is a freelance writer whose main interests are topics related to business, technology, and travel. This is brought about by her passion for going around the world, meeting people from all walks of life, and bringing along with her the latest tech to enhance her adventures. Follow her on Twitter: @AndiCroft
