A loyalty program without a set of communications to make it work is like having a beautiful tenor There are seven loyalty campaigns that every loyalty program should include in a life cycle communications strategy. Each campaign is designed to influence a specific type of behavioral response from loyalty program members, based on where they are within the customer life cycle. For each of these campaigns, there is one psychological principle that is of paramount importance to the success of the campaign. Communicating with your members involves strategy. Developing campaigns that span the entire customer Request Free! |