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7 Steps Of An Intelligent ABM Process

by / Comments Off on 7 Steps Of An Intelligent ABM Process / Posted in: Downloads, Research, Sales & Marketing

ABM Is Not for Everyone. But it Could Change Your Business if Done Right!

Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.”

Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results.

This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.

Download this ebook to learn more!

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