7 Ways Mobile Consumers Change Retail Forever

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Shopper’s mobile use in research and buying is exploding. Currently, eight in ten smartphone owners are smartphone shoppers. And by 2016, 85% of all digital shoppers will be mobile shoppers as well.

It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, fast becoming the norm rather than the exception.

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