Anyone who has ever worked directly with customers or clients knows that at times, people can be very demanding, ornery, and sometimes, downright nasty in their hostility. Employees often bear the brunt of customers’ anger about the company’s policies, or problems that they personally had nothing to do with. Despite this already challenging work environment, customer-facing roles demand that employees also act as public relations ambassadors, since their behavior often determines how other people view the company brand.

Serving others can be very difficult, regardless of the industry. Here are 8 tips every employee should know.