Every financial brand should be aware of the key metrics that indicate marketing success, member retention, and growth. But when it comes to hitting sales goals, it’s easy to get overwhelmed by the constant inundation of digital tools and trend metrics.

Don’t waste your time.

Track the marketing metrics that matter so you can focus your efforts on converting more leads into customers. In this ebook, you’ll find 8 key marketing metrics every financial services executive should track—and exact steps to improve each area.