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It’s estimated that up to 30 percent of customers will go strictly to the search box to find what they’re looking for when they land on an eCommerce site.
It’s staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they’re looking for, no more, no less. What this ultimately means is that your search box needs to be the most useful component of your e-commerce site—it needs to be perfect at what it does.
Learn how to make site search central to and optimized for your business.
