Many things changed due to COVID and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. More audiences continue to cord-cut and adopt ad-supported streaming platforms due to their premium content offerings, flexible viewing options, and lower subscription costs. Many advertisers are excited at the prospect of reaching their audiences through Connected TV, yet still haven’t moved their media budgets to maximize the opportunity because they still have questions about strategies and measurement.

Download the white paper to learn why CTV shouldn’t be overlooked in your brand’s strategy, steps for using CTV to drive consumer action, and ways to align CTV metrics to your marketing initiatives.