Do you truly understand how your customers and prospects perceive your brand—and your competition? If not, you're missing out on critical insights and opportunities, as well as the ability to set (and achieve) data-driven goals.

Whether you're a B2C or B2B company, brand and industry tracking allows you to conduct the kind of agile, timely market research that propels your brand forward.

Check out this guide to learn about:

• Tracking brand awareness, branching out in new markets, and keeping tabs on the competition with brand and industry tracking
• Optimizing your brand tracker based on company and product stage
• Uncovering insights that will help you make critical business decisions