Account-Based Marketing: A Practical Guide

Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. If you depend on closing lengthy, multi-stakeholder deals and scaling that activity, then this is the toolkit for you. Inside you’ll find hands-on worksheets and checklists, including: Target Account Checklist Customer Journey Mapping Canvas ABM Campaign Checklist Key CRM Data Fields Checklist Get your free copy today! Request Free!