Account-Based Marketing: A Practical Guide

Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.

If you depend on closing lengthy, multi-stakeholder deals and scaling that activity, then this is the toolkit for you. Inside you’ll find hands-on worksheets and checklists, including:
  • Target Account Checklist
  • Customer Journey Mapping Canvas
  • ABM Campaign Checklist
  • Key CRM Data Fields Checklist
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