The Advocate Marketing Playbook

Your blueprint for advocate marketing success

The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide based on proven best practices, broken up into five chapters including your introduction to advocate marketing, building the foundations, planning and onboarding, engaging and rewarding, and tracking results.

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