AMC Networks Case Study – Capturing New Viewers, Predicting Ratings and Adding Value for Advertisers in a Multi-Channel World

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Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television, producing and delivering distinctive, compelling and culturally relevant content that engages audiences across multiple platforms.

Business need
Cable TV networks may currently be enjoying a “golden age”, but the industry is evolving fast. AMC Networks’ future success depends on truly understanding customer behavior in a multi-channel world.

Solution
AMC Networks is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.

Benefits
Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.

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