Watch this webinar from American Banker as speakers from Persistent and Marcus by Goldman Sachs discuss how to prioritize making short-term sacrifices to yield lasting relationships with your customers.

In this session you will learn:
•    How to develop lasting digital relationships with customers – especially during challenging times
•    Why your front-end customer experience is only as good as your back-end operations
•    How to prioritize short-term initiatives that deliver long term value to your customers