Welcome to the world of B2B data. Sales intelligence. Market intelligence. Lead intelligence. Prospecting tools. Call it what you like but the fact remains that data forms the core of modern revenue operations – sales & marketing. The companies that integrate and use good data in their processes far outpace the ones that don’t.

GTM, ABM, and Omnichannel are only fancy names if they’re not fueled by appropriate data on the backend. Yet, when companies go to buy data for their sales and marketing engine, some are not sure what kind of data they need, how much it costs, or who the trusted vendors are.

In this E-book we will help you navigate the process of buying B2B data by introducing key considerations, the types of B2B data, including their vendors, and the pitfalls you should avoid.