Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment

Companies that have aligned sales and marketing teams achieve up to 19% faster growth and 15% higher profitability. Marketing and Sales are often on opposing teams when they should be on the same team – in lock step on increasing revenue and driving new business. Although it can be challenging, aligning the marketing and sales teams is essential for meeting and exceeding pipeline and revenue goals. So how can you improve collaboration between these two teams and create alignment to drive results? Join this Q&A session with SiriusDecisions and PGi to learn: 4 pillars of building Sales and Marketing alignment Best Practices for developing shared definitions and processes Key metrics that marketing and sales should be sharing Tools for better collaboration Get the answers to the questions you always wanted to ask from the Experts! *Source: 2015 B2B Buyer Benchmark Study by SiriusDecisions. Request Free!