Google Reviews 101

What are Google reviews and why do they still matter? Google reviews are user-generated comments that current or past customers can post about businesses on Google. They include a rating out of five stars that is calculated into a business’s a…

Equipment as a service: Answering OEM questions

Original equipment manufacturers (OEMs) need new ways to grow revenue and differentiate themselves as the state of the industry evolves with new technologies. As consumer demands and expectations grow, manufacturers urgently need to embrace digitalizat…