How did Novartis boost patient engagement?

For Novartis, Salesforce had everything it sought in a tech partner to step up patient engagement, at scale and fast. That includes a modern architecture that fits with existing systems; minimal coding, and 88% configurability. IDC Research reveals …

How did Novartis boost patient engagement?

Novartis was seeking a solution to enable deeper and accelerated patient engagement with a strategic objective of reaching 2x as many patients, 2x as fast. They were challenged by their end-of-cycle legacy systems that required significant customizatio…