Digital Transformation strategies are at the forefront of everyone’s mind right now. Write one, implement one, accelerate one or finish one. This can lead to new technologies stacked up one on top of the other with overlapping or conflicting func…
To be able to harness the opportunity facing the travel industry today, marketers need to account for the new consumer behaviours and attitudes that will likely continue to shift and evolve. Listening, hearing, understanding and communicating in a way …
What’s in your essential work-out kit? How to drive a bulked up ‘single view of customer’ strategies and insights Strategies to beat a personal best and proactively reduce customer churn How organisations build out agi…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
Customer data is your most valuable asset. It has to be the driving force behind any digital transformation strategy if it is to achieve the success the investment demands. But do you understand how organisations like yours Buy, Implement and Use a Cus…
In this whitepaper, Build or Buy Your CDP? Choosing an approach that’s best for your business, the Customer Data Platform Institute shares the mixed nature of a build vs. buy debate and how companies can move forward to focus on the more pra…
A year into the pandemic and a remote work world, many companies are facing a huge problem—burnout. As companies shift to a hybrid model or back to the office, the issue still remains. This is evident in what is now being called “The Great…
Since the outbreak of the global COVID-19 pandemic, delivering exceptional digital customer experiences has become mission critical for businesses in a broad array of verticals. For many, this means accelerating digital transformation initiatives and …
Digital transformation is a top priority for organizations, with 87% of senior leaders agreeing it is a corporate focus. Over 90% of companies now have digital initiatives, but many are having a difficult time executing their plans and only 40% have re…
