Metrics and Measurement Friday Forum

Do you know how well each piece of your brand’s marketing content has performed over the past, say, six months? Can you accurately determine how much each marketing piece contributed to the sales pipeline and bottom line? (And we don’t just…

5 Growing Fraud Threats to Omnichannel Businesses

​The retail industry quickly shifted to digitization in 2020—and while this rapidly evolving environment has presented new opportunities for innovative retailers, it has also provided criminals with new strategies and techniques to commit fraud. …

ERFOLG IM B2B E-COMMERCE

Die COVID-19-Pandemie hat das Wachstum des B2B-E-Commerce im letzten Jahr beschleunigt. Um wettbewerbsfähig zu bleiben, müssen Unternehmen neue Herausforderungen bewältigen, um E-Commerce und andere neue digitale Geschäftsmodelle in…