The Next Generation of Customer Effort Measurement

if you’ve ever been curious about why Customer Effort matters for businesses, how high-effort interactions drive disloyalty and churn, the problems with traditional Effort measurement methods like surveys and the merits of predictive scoring, this comp…

Top 10 Customer Effort & Customer Experience FAQs

Customer effort, while absolutely critical to understanding what kind of customer experience your company delivers, can also be an overwhelming concept to grasp. So we compiled the most common questions we get asked about customer effort, customer e…

B2B Subscription Pricing

B2B companies with the highest growth rates strategically use flexible pricing to align price with customer value. Zuora collaborated with McKinsey & Company to analyze our Subscription Economy Benchmark data and develop guidance on the three core …