The Death of Single-Purpose Software

The average large firm has 129 software applications per company. The average worker uses 35 of these a day, and switches between them 1,100+ times a day. Roughly one hour each day is lost to app switching, or put another way, over half of on…

We’re All Software Developers Now

First, software will continue to consume the workplace, in every industry and every department. Second, software will become an integral part of your job, from its development to its maintenance. And third, you can survive a world consumed by sof…

An Intro to Modern ESPs: How to Prepare for Growth

Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table. Upgrading to a modern ESP empowers marketers to build personal r…

The Inside Look at Mobile Marketing

From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…

The Inside Look at Mobile Marketing

From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…

An Intro to Modern ESPs: How to Prepare for Growth

Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table. Upgrading to a modern ESP empowers marketers to build personal r…

Mind the Headless Experience Management Gap

Mobile shopping has revolutionized the world of commerce as we know it. In fact, according to Statista, m-commerce will account for 73% of all retail eCommerce sales by 2021. And now there’s social too. But many retailers are simply struggling to…