The Social Media Manager’s Playbook

Maybe you’ve just started a new job as a Social Media Manager, or perhaps you’ve been given responsibility for running your company’s social channels alongside your main role. Now you’re wondering what your first steps should be…

10 Social Media Tips for the Coronavirus Crisis

These are difficult days and many businesses are struggling to navigate an uncertain future. In this eBook you’ll find advice on what social media managers can do to help their organizations during the Coronavirus crisis. Gathering useful i…

The Ultimate Social Media Audit Guide

It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …

Voice of Customer Programs in an ROI World

A Voice of the Customer (VoC) program delivers timely and relevant data that helps drive systematic improvement of the customer experience. This process, however, takes time to pay off financially. The challenge lies in proving to your executives th…

Building a Voice of Customer Program in 10 Steps

One of the most challenging aspects of a Voice of Customer program, is setting up a successful one. How do you go about creating a successful VoC program? It takes several steps, starting with getting executives on-board to measuring Return on Inves…