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Years ago, a small business could attract customers online with low prices alone. No longer. Consumers these days are well aware that cyberfraude is a serious danger, and they won’t do business with you online unless they’re sure your website is secure. That means you must do two things: One, secure your website. Two, assure visitors to your site that they’re protected while they’re there. |
SSL is a fundamentally sound technology that provides confidentiality, authentication, and integrity. The most significant challenge facing the SSL ecosystem is not a technological flaw or limitation, but rather the way it is being implemented and the …
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The foundation of trusted Internet communications are Secure Socket Link (SSL) certificates, an encryption technology installed on Web servers that permits transmission of sensitive data through an encrypted connection. Using a Public-Key Infrastructure (PKI), SSL certificates authenticate the end-use Website and the endpoint server, making it difficult for those sites to be imitated or forged.
The acquisition of SSL certificates should always be a relatively easy experience; however, the purchasing decision should never be regarded lightly. When businesses consider SSL certificates; there six Golden Rules a purchaser should keep in mind. At the end of the day, people want to make sure their Web sites are secured with as little friction as possible—Symantec gives businesses every opportunity to achieve that goal. |
When Facebook started ads, they still were the number #2 social networking site behind Myspace. Twitter was just over one year old and the iPhone was brand new—there wasn’t even an app store yet.Today, brands have a plethora of social optio…
On Demand Advisors, in partnership with ICUC, conducted an in-depth social media market survey to get a sense of the perceptions most prominently held about social media management. The questions were designed to both identify the shared pains experien…
Marketo is a powerful platform that enables marketers in a variety of ways. From email marketing, to lead scoring, to account based marketing, Marketo has been able to solve many marketing problems.However, one component of marketing that Marketo has y…
If an above-average social media team can make a critical blunder, it means that all brands must be prepared for anything. Trying to prevent a crisis is obviously important, but it’s equally important to be able to face disaster when it strikes, …
Customers are using digital and voice channels, sometimes simultaneously. The average contact center today has nine communication channels. While customers appreciate having multiple channels to choose from, they expect seamless experiences as they nav…
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses becoming increasingly comfortable with moving critical systems to the cloud, due to cloud experience and exposure. The benefits of cloud comp…
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Mobility is now ubiquitous and this explosive shift has more and more consumers discarding their landline phones and becoming “mobile-first” (if not “mobile-only”). Businesses need to take their outbound customer engagement in the same direction or be left out of the conversation.
This white paper will identify the key components of a comprehensive outbound engagement strategy and detail the benefits organizations can achieve with outbound communications. Are you ready to learn how? |
