What is Lead Scoring?

That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy….

Creating a Lead Nurturing Campaign That Works

Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Often, subscribers or leads aren’t ready to buy or give money from their first touch with a business or organization. These pro…

How to Create a Re-engagement Workflow

However, no matter how good you think your list is, over time, your open and click rates can decrease. The ramifications of low engagement are greater than you think. If you don’t watch your engagement rate, it can eventually lead to internet ser…

The Top Five Workflows You Should Be Using

AN EMAIL WORKFLOW is a series of automated emails which are sent, or not sent, based on who subscribers are and how they interact with your business. Since email workflows are triggered based on what you know about your subscribers, they allow you to s…

Email Marketing Holiday Calendar

This month-by-month calendar outlines actionable marketing activities to end 2016 with a bang.OCTOBERWith leaves changing and pumpkins appearing on doorsteps, there’s great opportunity to incorporate holidaymessages into your email campaigns. Oct…

Discover How Proactive Customer Communication Fuels Omnichannel Engagement

Featuring Art Schoeller and John Tallarico

Being “proactive” with your customers is not enough to survive in the market today. The truth is, organizations that understand how to engage customers on their preferred channels will create contextual, and relevant experiences for customers. Plus, they will see the financial impact of nurturing long-term customer loyalty.

Join our guest speaker Art Schoeller, VP and Principal Analyst, at Forrester and John Tallarico, VP of Product Management, at Genesys during this live webinar. They’ll share proactive communication research results and customer examples, including:

  • Global statistics on customer usage, benefits, and a definitive maturity model of proactive customer communication
  • How proactivity is essential for firms who wish to become customer-obsessed
  • Detailed success story and recommendations for how to integrate proactive customer communication into your omnichannel engagement strategy

This webinar will be presented LIVE in North America, Latin America and Europe. Register for the time that best works for you.

Request Free!

Kali 101 – FREE Video Training Course (a $19 value!)

Kali is a penetration testing Linux distribution created by the Offensive Security. It holds a repository of multiple tools for security related engineers including hacking wireless networks, web applications, databases, reverse engineering, password crackers, and much more! So as you can see, Kali is a versatile and powerful tool for anyone looking to do any cyber security related work.

As indicated by the ‘101′ in the course title, this course is a beginner’s guide to getting started in Kali…to get your feet wet. The course is broken down into 3 sections; Getting Started, Basic Configuration, and Tools overview. We first give you an overview of Kali and its use cases then offer a step-by-step walkthrough of installing Kali using VMware. Next we teach you some important configuration settings in the distribution including configuring your network and managing services in Kali. Knowing these procedures will help you setup the proper environments when using Kali and its tools. Finally we go over the top tools in Kali and describe their features.

This course will take you 56 minutes to complete.

Request Free!

Kali 101 – FREE Video Training Course (a $19 value!)

Kali is a penetration testing Linux distribution created by the Offensive Security. It holds a repository of multiple tools for security related engineers including hacking wireless networks, web applications, databases, reverse engineering, password crackers, and much more! So as you can see, Kali is a versatile and powerful tool for anyone looking to do any cyber security related work.

As indicated by the ‘101′ in the course title, this course is a beginner’s guide to getting started in Kali…to get your feet wet. The course is broken down into 3 sections; Getting Started, Basic Configuration, and Tools overview. We first give you an overview of Kali and its use cases then offer a step-by-step walkthrough of installing Kali using VMware. Next we teach you some important configuration settings in the distribution including configuring your network and managing services in Kali. Knowing these procedures will help you setup the proper environments when using Kali and its tools. Finally we go over the top tools in Kali and describe their features.

This course will take you 56 minutes to complete.

Request Free!

Surviving Technical Terminations

The partnership and limited liability company (LLC) ownership structures are increasingly popular choices for businesses of many types and sizes. The reasons for this are myriad, including: liability exposure, tax advantages, control of the business, f…